Excellence in Concept Making

Goal
In this module students will repeat the prototyping process and incorporate feedback and learning’s into the final high-fidelity prototype, now including business model, core elements of the business plan with focus on go-to-market and commercialization.

The high-fidelity prototype will incorporate a branding strategy, brand character and include narrative and visual elements in the brand design. Design professionals will work with the students to define launching strategies including viral marketing, web 2.0 and other appropriate media.

Students will be trained to storyboard a didactically sound presentation and refine the personal ability to clearly articulate key messages in a professional concept making language. Applying the 180° learning‟s to their own organization, students will reflect on how to communicate and illustrate their personal learning journey throughout the 180° programme.

Main topics
Prototyping/co-creation with customers
· High-res prototype/Prototype V2
· Customers priorities and expectations
· Web 2.0 / social web
Presentation and communication
· Storytelling
· Design tools
· Timing
Intro to the innovative organization
· The environment for innovative thinking
· Innovation process design
· Innovation management

Faculty
To be announced

Download
Master Practitioner Programme outline
- detailed information about module 8 on page 17