venstre spalte FA
180º Academy is a world
class learning institution
that develops concept
making talents in large
and small organizations
by building skills to
succeed in af global world.
We train organizations to
identify, develop, design
and execute radical
business concepts.
Our vision is to bring
more meaningful, viable
and radical concepts to
the world.
The path to ideation
Goal
This module takes up where the ethnographic findings and market/business analysis left off. It is a crucial module and involves the formal bridge between research and design or insight and Concept Creation. Students will apply creative tools that help synthesize data, build stories that inspire the development of concepts that have the potential to deliver value to stakeholders.
Main topics
Creativity and Ideation
· Ideation tools and techniques
· Co-creation with band and users
· Failing forward
Concept development
· Conceptualization
· Value proposition
· Concept evaluation and filters
Branding
· Introduction to Brand Value proposition
· Tangible brand
· Introduction to competitive landscaping
Faculty
To be announced
Download
Master Practitioner Programme outline
- detailed information about module 5 on page 14
Live in the Question
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 Watch what the student have said about 1800 Academy at the 1800 Youtube Channel |
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MADS NIPPER 
Executive Vice President, LEGO
"180° Academy is an incredibly ambitious program that will boost the innovative capacity of any individual and company attending. Transforming creative and business people into world class concept makers is what any innovative company dreams of - and I believe 180° Academy will enable this. There is courage to think differently. There is hard work to make stakeholder analysis to truly understand the needs of the best companies. And there is a wonderful aspiration for this program to be best of its kind - worldwide. 180° have got full support from the LEGO Group and me personally. I cannot wait to attend myself..." Students visiting d.school  Students visiting Stanford University  |