
180º Academy is a world
class learning institution
that develops concept
making talents in large
and small organizations
by building skills to
succeed in af global world.
We train organizations to
identify, develop, design
and execute radical
business concepts.
Our vision is to bring
more meaningful, viable
and radical concepts to
the world.
Goal
Module 4 is dedicated to important learning milestones within the Concept Creation process. With Pattern Recognition students will begin to understanding how to analyze ethnographic data and find patterns that are meaningful and relevant to the people they are innovation for. In addition to Patterns Recognition, students will learn about the main challenges off innovation from a business perspective and the will get introduced to different types of business- and market-related innovation theories.
Main topics
Pattern Recognition
· The process of pattern recognition
Business innovation
· Innovation strategy/strategy innovation
· Blue Ocean Strategy
· Go-to-market strategies
· Dilemma theory and innovation
· Radical vs. incremental innovation
· Disruptive innovation
· Strategic business redesign
· Higher order need
Ideation and creativity
· The creative mind
· Introduction to ideation
Faculty
Professor Teng-Kee Tan,Nanyang Technological University, Singapore
Tom Hynek, IDEO
Download
Master Practitioner Programme outline
- detailed information about module 4 on page 13

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![]() Watch what the student have said about 1800 Academy at the 1800 Youtube Channel |
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MADS NIPPER ![]()
Executive Vice President, LEGO
"180° Academy is an incredibly ambitious program that will boost the innovative capacity of any individual and company attending. Transforming creative and business people into world class concept makers is what any innovative company dreams of - and I believe 180° Academy will enable this. There is courage to think differently. There is hard work to make stakeholder analysis to truly understand the needs of the best companies. And there is a wonderful aspiration for this program to be best of its kind - worldwide. 180° have got full support from the LEGO Group and me personally. I cannot wait to attend myself..." Students visiting d.school ![]() Students visiting Stanford University ![]() |