Create

Through analysis of aspirations and motivations of people and through visualizing of the concept, the students will learn how to use the collected data to create innovative concepts.

This key-principle seeks to put the collected data and observations together influenced by the multidisciplinary context of the participating students, future users and eminent professionals.

The create-principle seeks to translate the observations of behaviour, needs, challenges and aspirations into a creative process involving future potential users and professionals. The creative process set focus on the ideation of answers to the understood needs, dilemmas and pain points of consumers, organizations and other social and cultural environments.

The key-principle of create reflects a complex and often repeated cycle of trial and error idea generation, where the user-communities of potentials through the creative approach are inspired to give feedback to the ideas in the form of further more detailed, specific, interpretable expressions.