Collect

The students will get to know and try ethnographic methods for collecting knowledge and data about people‟s life patterns. This key-principle seeks to understand people‟s challenges, needs and desires.

From ethnographic data the key-principle of collect aim is to generate provisional observations about behaviours, dreams and aspirations.

These insights serve as a source of inspiration for the multidisciplinary identification of ideas representing needs of higher order in a selected community or organization. In addition, collect introduces the principles of market research and collection of market related data for the purpose of creating appropriate go to market strategies.

The anthropological and ethnographical insights of Collect support the understanding of managing change connected to innovation.